Media Game - Presidential election

Never have I thought that Obama would emerge as a “presumptive nominee” today. What seems to be at stake yesterday with all the political glares in past six weeks weathered to a game-changing night. The headlines of condescending remarks of bitterness changed to big close-ups of this black candidate’s winning smiles on major news web sites this morning. Huffington post, the preeminent populists’ web site, emotes sparks of excitement on Obama’s landslide win at NC and pronounces the ultimate democratic winner all over its articles. When he can clinch the party’s nomination seems to date.

I am so much surprised by the narrative power of media. Yesterday they orchestrated the “all-thumbs” down approach on your campaigning; today the mania comes back . I agree with what one blogger, Jason Linkins, said, “.. the nomination was decided a long time ago, but the press has seen to it that every possible twist and turn got amplified so that they might garner attention and eyeballs.”

It was said it's all because Obama succumbed to pander the tyranny of media with the following speech.

The people that I've met in small towns and big cities across this country
understand that government can't solve all our problems, and we don't expect it
to. We believe in hard work; we believe in personal responsibility and
self-reliance. But we also believe that we have a larger responsibility to one another as Americans, that America is a place, that America is the place where you can make it if you try, that no matter how much money you start with or where you come from or who your parents are, opportunity is yours if you're willing to reach for it and work for it. It's the idea that, while there are few guarantees in life, you should be able to count on a job that pays the bills, health care for when you need it, a pension when you retire, an education for your children that will allow them to fulfill their God-given potential, that's the America we believe in. That's the America that we know.
This is the country that gave my grandfather a chance to go to college on the G.I. Bill
when he came home from World War II, a country that gave him and my grandmother the chance to buy their first home with a loan from the FHA.
This is the country that made it possible for my mother, a single parent who had to go on food stamps at one point, to send my sister and me to the best schools in the
country on scholarships. This is the country that allowed my father-in-law, a shift worker, a city worker at a water filtration plant in Chicago, to provide for his wife and two children on a single salary. Now, this is a man who was diagnosed at the age of 30 with multiple sclerosis, who relied on a walker to get himself to work, and yet every day he went, and he labored, and he sent my wife and her brother to one of the best colleges in the nation. And when he talked about his job, he expressed that it was important not just because it gave him a paycheck, but because it described his dignity, his self-worth, his self-respect. It was an America that didn't just reward wealth, but it rewarded work and the workers who created it.
That's the America I love. That's the America you love. That's the America that we are fighting for in this election.

I can only say that the speech helps, but the whole discourse mystified the media power to a somewhat extreme now. Certainly, it's the "extremity" that the media loves, and it cannot withstand the lukewarm atmosphere it merely achieved.

That's where the mania came from. The so-called "magic" game the media alluded everyone to.